Facebook launches Snapchat-competitor Slingshot into Google Play

Facebook is no stranger to social media, so it should be of little surprise to see them taking on Snapchat in their latest release dubbed Slingshot. Slingshot is a photo sharing app, but instead of just expiring photos, users send one photo to a contact, but the recipient cannot see the image until one gets sent in return.
Slingshot launched today for iOS and Android, at least according to the service's new Facebook page and website found at www.sling.me. In addition, a promotional video sharing how the service works was also released, teasing users with the prospect of yet-another photo sharing gimmick.
Will Facebook strike gold with Slingshot? It'll take some time to figure out for sure, but it's a least a new idea, if not somewhat contrived. You can try it out yourself for free now in Google Play.
What do you think of Slingshot? Will it be a fad or the next Instagram? Let us know in comments.