Sassoon At London Collections: Men

Leading the way with grooming at the shows was Sassoon, who headed up hairstyling at the opening YMC show, as well as Xander Zhou.
Combining 1960s surf styles with 1990s minimalism, the YMC collection promoted a relaxed, nonchalant aesthetic:

Using Sassoon’s hero Texture Refine and Curl foam products, models were sent down the runway with flowing locks, crew cuts and effortlessly cool curls.
Josh Gibson, the Sassoon Men Expert responsible for styling the show, said: “We wanted the hair to exude the feeling of natural and effortless styling… the hair was dressed into soft textures with natural movement.”

Gibson further elaborated on his thoughts on the state of hair styling in modern men’s fashion: “Designers are now more interested in models that convey an individual personality rather than conforming to the norm. This is exciting as it allows greater freedom of expression when creating a look.”
For gents eager to keep their hair as sharp as their wardrobe, Gibson also gave us his expert opinion on men’s hair trends for SS15: “The more relaxed gentlemen with a boyish appeal who experiments with texture and evokes a feeling of understated rebellion fused with a masculine edge is key this season… for SS15, think carelessly polished.”
On the final day of LC:M, Xander Zhou’s modernist mix of contemporary silhouettes and luxe sportswear was accompanied by hair featuring distorted textures and irregular silhouettes, in a rebellious nod to the futurist collection.

Directing hair styling at the show was Sassoon Team Leader Bruce Macefield, who spoke to us about his more directional concept:
“We wanted to continue the feeling of disobedient youth culture in the hair. The prep was key – loose undone textures were achieved using Well Professional Ocean Spritz.
Silhouettes were combined with headbands and coloured strings to amplify the fashion-forward and geometric influences in the collection. Finished looks were dishevelled and deliberate imperfections.”